Jul 02 2008
Twitterspam
This post is a response to an invitation for a more in-depth comment on a post by Balkhis on how to use twitter in order to generate traffic.
Here the other night I was a bit bored for about 5 minutes. Yes, it happens that I am bored even if it might sound strange. I decided to take a look at who was following me on twitter and check them out more carefully. Since I only have about 60 followers the task wasn’t that big of a deal. After all I know who most of them are since I follow them back and know what they are up to.
One of my followers is a guy called Balkhis. When he started to follow me I noticed at once that he was following 14.000 users or something and thus I didn’t pay him any attention. To me it is very clear that when you follow that many, you’re really not interested to listening what others have to say.
Anyways, I decided to check out his blog after all and I found a post called Twitter to increase traffic on your website. In this post Balkhis describes a simple method to how following a vast amount of users will lead to a high number of followers to your own twittering and this having the potential to increase the traffic to the sites you promote, or as in his case, his blog.
The mechanics are quite simple to put it frankly, and I am not the only one with the opinion that when you follow < 1000 users you are no longer paying attention to what others are saying. If you take a look at for example Tim O’Reilly who I follow, he has about 6800 followers, and is only following 170 himself. I guess it’s pretty easy to argue that Tim O’Reilly is a man who has a lot of interesting things to say and thus is worth paying attention to. He also has 170 people that he is listening to. On the other side of the scale we have tradingnothing who follows < 24000 twitterers. Does anyone really think anyone is reading tweets from over 24000 people a day?
Apparently, Twitter themselves take the spam activity seriously. From a post at Getsatisfaction.com I found a post with an answer from the good folks at twitter saying:
We investigate every spam complaint by hand and we’re very serious about stopping Twitter spam on behalf of our community. If more people are blocking an account than following it, you are most likely a candidate for spam investigation.
Needless to say, the topic from the user was: Twitter banned me for Following too many people!
One of the things that Balkhis replied to my comment was the following:
It is called mass advertising. I am not sending anyone any email. Like you said, you got bored and decided to check it, so you were not forced.
And this is exactly what I think is the problem. Its mass advertising on a medium that is so great because it breaks loose from the mass advertising chains. The method is not innovative, nor is it clever. Some does “advertise” on twitter, like Digg. And that is completely okay. I have even set up an account for the media corporation I work for. However, that twitter account does not mass-follow users in order to get their attention. Twitter is in my opinion a place where you can find what’s actually interesting to you and not be disturbed by other elements. And I did get a mail when Balkhis started to follow me on twitter. One may say that having the “email when someone follows you option” on is my own stupidity. But I am actually interested in knowing who is following me, after all we should have something in common since that person decides to follow me and that is of my interest.
So yes, when the intention to follow someone is just to let them know you are there, and that you have a message, I consider the actions to be spam and thus unethical.
And if you haven’t already, have a look at Ben Lorica’s post On Friends, Followers, and the Top Twitter Users at O’REILLY Radar








