Apr 10 2008
One article - 24 hours
From time to time i speak at different meetings, and last time my presentation included a case where I follow one article in 24 hours. This include response in blogs, comments and other user generated content. Below you’ll find the slides. I’m sorry to say that the text is written in Norwegian, but I`ll take you through the hours in English.
The source of the story is that the Norwegian Broadcasting (NRK) made a popular series available DRM-free via BitTorrent. This resulted in a lot of reports both in the old-fashion-press as well as in blogs (so i wont use your time repeating it here). The interesting in this case is an article that followed on Itavisen.no.
The slides in English (short version):
Slide 1: 21st of February at 10.50 a.m
The Norwegian tech site Itavisen publish an article with the heading “Won’t sell on iTunes” with misleading “facts” about NRK. (Edited story here - in Norwegian)
Slide 2: 21st of February at 3 p.m
Nrkbeta.no, the Norwegian Broadcasting’s own tech blog, publishes an answer telling that “Itavisen serves rubbish about NRK”. (Story here - in Norwegian)
Slide 3: 21st of February between 15 p.m and 22 p.m
The readers on nrkbeta.no leaves a massive amount of negative comments about Itavisen.
Slide 4: 21st of February at 22 p.m
Itavisen owns Kudos.no - their version of digg.com - which is part of their front page. The readers of Itavisen has now voted nrkbeta.no’s article “Itavisen serves rubbish about NRK” to the front page. Nice!
Slide 5: 22nd of February at 8 a.m
The editor of Itavisen.no (Tore Neset) is back at work - and what a morning for this guy! He sees the article on nrkbeta.no, all the comments and the Kudos. He edits his own article and states that he was wrong.
Slide 6: 22nd of February at 8.30 a.m
Editor Tore Neset (Itavisen.no) joins the discussion (comments) on nrkbeta.no, and gets both ugly comments and support for participation in the discussion.
Slide 7: 22nd of February at 11.30 a.m
The discussion turns: Now the topic is how much of the ugly comments about Tore Neset that should be moderated by nrkbeta.no. An interesting facts here is that Tore Neset is a big fan of non-moderated discussion on the web.
Here’s a part of the presentation (I know the pictures in the presentation doesn’t look the best on slideshare):
