Apr 21
Politicians and measuring popularity using new media
The Norwegian communications bureau Colt Kommunikasjon referred today to an article (Norwegian only) on dagbladet.no about politicians and new media. The sum-up: New media is a good and cheap way to measure their standings, popularity and what people thinks about them. They also needs to take part in the digital conversation, something most of them don’t do today. Gordon Brown (British prime minister) however was the first European prime minister to use Twitter.
Marius Eriksen, senior advisor GCI Communique states the following:
- They [politicians] need to listen, engage and influence, in that order.
Here you go:
- Colt Kommunikasjon article (Norwegian only)
- Dagbladet.no article (Norwegian only)